Kid Dangerous presents itself as a unique middle ground for consumers who appreciate the world of high fashion but still look to dress outside the mainstream. In today's world, we see the lines between dressy and casual, preppy and punk, growing blurrier every day and our brand is positioned to embrace that shift. We've pledged to put the garment first - providing high quality products with stark in your face graphics that connect to people on a deeper level than the typical knee-jerk response to a company logo. While others have tried to use their name to sell the design, we're committed to using the design to sell our name.

Started by four childhood friends in 2007, Kid Dangerous is now carried in over 200 of the most prestigious boutiques and department stores in the US and worldwide, including: Bloomingdales, Nordstrom, Urban Outfitters and many more.